ABOUT THE PROJECT

OBJECTIVES

To spread awareness on the cause and effects of air pollution and create a public demand for clean air

To setup a Clean Air Network and engage various stakeholders in developing and demanding an accelerated city-specific action plan to improve air quality

VISION

West Bengal becomes one of the most climate friendly state in the world

MISSION

Making West-Bengal Pollution-free through community projects, behavior change, and policy advocacy.

EFFECTS OF AIR POLLUTION ON HEALTH

40% Air pollution related deaths in India in 2017 reported from UP, West Bengal and Maharashtra (Annual Report released by former Supreme Court Judge, Madan B. Lokur)

70% of Kolkata’s citizen suffers from respiratory disorders (Chittaranjan National Cancer Institute (CNCI)

36 cities in West Bengal have air pollution levels higher than standard , much higher when compared to any other state in India. (Greenpeace India)

6.1 years drop in life expectancy (National Centre for Atmospheric Research and Indian Institute of Tropical Meteorology)

EFFECTS OF AIR POLLUTION ON CLIMATE AND ENVIRONMENT

Extreme heat related illness and deaths

Changes in air-borne allergen production, timing and distribution

Increasing atmospheric Carbon dioxide

Increasing temperature in many locations

Change in precipitation patterns

Extreme weather events

Changes in cloudiness, humidity and wind speed

Increase in sea level

POTENTIAL SOLUTIONS

PROJECT B-CAN

This project will set up a state-wide Clean Air Network, across seven non-attainment cities in West-Bengal reaching out to all stakeholders. Clean Air Campaigns will be undertaken and key activities will be conducted to spread awareness about air pollution and its effects and solutions. Doctors, Youth Children will play a key role in spreading awareness, being the central influencer in the society.

STAKEHOLDERS

ORGANISATIONS

ACTIVE CITIZEN

INSTITUTIONS

YOUTH

CHILDREN & MOTHER

DOCTORS

THEORY OF CHANGE

AREA OF IMPLEMENTATION

The Government as part of the National Clean Air Action Program (NCAP), has identified seven non-attainment cities across West Bengal where air pollution is highest amongst cities in the country.

Asansol

Barackpore

Haldia

Durgapur

Howrah

Raniganj

Kolkata

YOUTH/CHILDREN MOBILISATION, WORKSHOPS AND COMPETITIONS

Identification of Youth Volunteers

Volunteers trained to become Clean Air Champions (CAC)

CACs and Project team member will approach schools to conduct workshops

TARGETS

Train youth and children to become CAC

Organise workshops/training programmes

Co-initiate projects and competitions with school and college students

REAL TIME AIR QUALITY MONITORING

Real Time Air Quality to be made available digitally

Large billboards and AQI monitors to be set up in 7 cities

AWARENESS THROUGH INNOVATIVE AIR POLLUTION CAMPAIGNS

Create Videos, Posters, visuals to share on Social Media platforms

Newspaper articles published in media about AQI

SETUP CLEAN AIR FORUM

Health Camps and Surveys with children and youth

Press conference and Town hallmeetings with local doctors

MULTI STAKEHOLDER MEET AND POLICY LEVEL ADVOCACY

Multi stakeholder meetings with CSOs, Government

Policy briefs and white papers

Join our Clean air network!